What are you doing during these peak times to build your customer database? Are you using permission marketing to enable future contacts via email? Are you asking buyers for permission to contact them in the future? Are you documenting email addresses, etc.?I recently purchased jewelry online and got an automated response that stated: “We recently had the pleasure of your patronage on our website. Thank you! We are really excited to be able to present to you our very unique line of (omitted for the purposes of this blog). We’ll be adding many more exotic (omitted) rings, as well as matching Bracelets, Necklaces, Pendants, and more. With your permission we’d like to add you to our email list so that we may send you Coupons and Special Offers from time to time. We promise you’ll be glad you joined! You can unsubscribe at anytime.”

How could I refuse?

With so many transactions occurring between now and the end of the year it just makes good sense to take every opportunity to enhance your marketing capabilities by asking for permission to contact customers in the future and recording their contact information.

JCK