The Hearts On Fire veteran has been named senior vice president of sales

Madison L, the New York–based fine jewelry manufacturer, has named Chris Croteau senior vice president of sales.

Croteau was previously the director of sales and new business development for Hearts On Fire. He spent 18 years with the company in various capacities including sales, training, and merchandising.

“We’re thrilled to have Chris become an integral part of our growing company,” said Eli-Ron Aminoff, executive vice president. “He brings the ideal balance of experience, integrity, and enthusiasm we were looking for.”

Croteau said Madison L’s products and culture drew him to the company.

“I think the opportunity for both independent retail jewelers and for me personally is great,” he said.

(Photo courtesy of Madison L)

JCK