Todd Reed, the Colorado-based jewelry designer whose line has become a staple offering in many luxury jewelry boutiques, has opened a flagship store in Venice, Calif. This is the second stand-alone store for Reed, who also has a shop in Boulder, Colo. 

The three-story, 6,000-square-foot location at 1511 Abbot Kinney Blvd. is nestled in the heart of the eclectic community’s shopping district, which is dotted with fellow powerhouse indies including design shop A+R and jewelry designer Alexis Bittar.

 

Courtesy Todd Reed

Circular, spinning displays that hover well above the floor underscore the modern rustic vibe in Todd Reed’s new California flagship.

Reed had been looking for a space in the neighborhood for years, says Liz Kantner, marketing communications specialist for Todd Reed, because, “it felt like a good fit to him. Abbot Kinney in Venice is a strong, artistic community. They welcomed us.”

The retail store, which was designed by Tres Birds Workshop, a Denver-based architecture firm, is also a production facility—it now fabricates the men’s collections. 

The open, airy building, with its nearly all-glass facade, boasts a relaxed, art gallery–like vibe.

Spinning, custom-created round showcases (made meticulously from scrap wood) highlight major, one-of-kind pieces on the first floor, while cases lining a back wall display men’s looks. Behind those: a glass-encased workshop where four bench jewelers work.

The second floor houses a bridal studio where couples can peruse rings in pod-like displays that “make for an intimate experience,” notes Kantner. The third floor is reserved for VIPs (de rigueur in SoCal jewelry stores) and stations built for custom-design consultations.

Courtesy Todd Reed

Modern-feeling consultation stations are backdropped by a living wall, populated by 1,000 live plants.

The indoor-outdoor feel of the store is punctuated beautifully by a 20-foot-tall living wall—1,000 plants growing up and down an expanse of wall—kept alive though a water system built underneath.

“The design and construction [of the new store] has been an enormous [and] thrilling labor of love for me personally,” says Reed. “We wanted an environment that reflected our artisan roots, but with a nod to this incredible Venice lifestyle that combines fashion and design with authentic beach living.”

Mission accomplished. 

Courtesy Todd Reed

The glass-y facade that faces Abbot Kinney Boulevard

 

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