Charles & Colvard is opening its first retail showroom, which will be located on the company’s campus in Morrisville, N.C.

Charles & Colvard once specialized in synthetic moissanite but now calls itself a company that “specializ[es] in lab-grown gemstones.”

The approximately 2,000-square-foot showroom, which will open Oct. 24, will be staffed with a team of salespeople as well as in-house jewelers. It will focus on engagement consultations and concierge service.

In the future, the company plans to use the new space for local businesses to host both private and corporate events.

Top: Charles & Colvard’s new showroom (photo courtesy of Charles & Colvard).