The holiday season is upon us, and if one needed any assistance in feeling festive, they can probably find it on a favorite retailer’s website, in a catalog, or store. That first glimpse of the most wonderful time of year can kick-start even the biggest procrastinator into dusting off their decorations and moving their shopping plans into high gear (not to mention igniting the temptation to purchase every item on display).
So it goes with the newest collection from Future Fortune, the Los Angeles–based jeweler that makes such wonderfully beautiful things.
Cuff bracelets, pendants, and necklaces boast gemstones in ornament-worthy bold hues, while other pieces are dusted with diamonds just as snow dusts the branches of pine. A pair of earrings and ring feature elegant bows perfect for pretty packages, and a heart-shape tennis necklace is a standout among standouts.
The collection’s got the gold that shoppers want as well as timeless silhouettes they can feel good about splurging on. As for top sellers, what should retailers expect this year?
“It’s always hard to have expectations, but we have a few new pieces we are feeling great about as we head into the holiday season,” says founder and designer Jessica Olds. “Our Gala bow earrings and Celebrate diamond chain necklace have an elegant and timeless appeal, which is always appropriate for holiday gatherings. They are the type of pieces you hand down generation to generation, as they will never feel dated. In fact, that is a major design element of almost every piece I create.”
If pressed to select one piece for shoppers to buy and never take off into 2023 (and well beyond), Olds suggests the Queen of Diamonds bracelet because “it has all the classic elements of an everyday staple while staying true to Future Fortune’s DNA. Every time I put it on it feels so special!”
Old’s personal favorite, however, is the festive Bash ring: “It’s the perfect big sparkly bow diamond ring to celebrate the holidays and a fun piece to wear throughout the year to special occasions and events. The Bash ring is a piece you’ll cherish forever,” she says.
“Future Fortune Jewelry is celebrating two years in business this month, and we’re thrilled with how much the company has grown,” says Olds. “In the past year we have expanded exceptionally well and are excited to keep growing. I think buyers are wanting to treat themselves and their loved ones with some beautiful investment pieces that will hold their beauty over time.”
Top: Stellar bracelet in 18k yellow gold with emerald and diamonds, $15,500; Cosmic Love bracelet in 18k yellow gold with 0.5 ct. heart-shape diamond and diamonds, $18,000; Magic Spell bracelet in 18k yellow gold with heart-shape green tourmaline, $15,000; Future Fortune
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