The $695,000 promotion is a collaboration with a car dealership

If you’re in the market for a 15 ct. diamond ring,  you probably already own the car of your dreams.

Nevertheless, when you purchase a 15.93 ct. round-cut brilliant diamond engagement ring at Kristoff Jewelers, the South Naples, Fla., retailer is throwing in a cherry red 2016 Ferrari—tags, tax, and title included—as a deal sweetener.

The massive diamond boasts J color and SI2 clarity. The Ferrari California T has a 3.9-liter V-8 twin turbo engine, 552 horsepower, and a seven-speed dual clutch transmission.

The price tag on this splashy V-Day deal? A cool $695,000.

Kristoff partnered with auto dealership Naples Motorsports on the promotion, which feels like it popped out of a circa-1980s episode of Lifestyles of the Rich and Famous.

Michael Rose, owner of Kristoff Jewelers, said in a statement, “For this Valentine’s Day, we wanted to offer an ultimate gift package that would please the Mrs. and the Mr., so we partnered with our friends at Naples Motorsports.”

The retailer will only accept wire transfers as payment—and customers are asked to contact the store for more details.

(Photo of the promotion’s 15.93 ct. diamond ring courtesy of Kristoff Jewelers)

Emili Vesilind

JCK Senior Editor