It is not quite February, but from now until Valentine’s Day you might consider On Your Market to be an unofficial blog about heart jewelry.

It’s inescapable, this time of year, and if you ask me, that’s completely OK—heart jewelry has proven itself these last several years to be more than just a cutesy token of affection, its icon status elevated by its appearances in fine jewelry and high fashion.

And it doesn’t get finer than this: a duo of heart-shape diamonds, surrounded by pink diamond accents in rose gold, in a bypass style courtesy of Rahaminov.

“We sell heart-shape jewels year-round, but they are definitely more popular around Valentine’s Day!” says Melanie Goldfiner Goldberg, director of marketing and business development for the family-owned jeweler based in Los Angeles. “A heart-shape diamond is so romantic and the perfect way to say ‘I love you’ for Valentine’s Day and beyond.”

For the discerning shopper, knowing how special a heart-shape diamond is considered can make all the difference. “What makes a heart-shape stone exceptional is the time it takes to find and cut a beautiful and well-made shape,” says Goldberg. “It is one of the most challenging fancy shapes because the cleavage needs to be just right, and the shoulders need to be symmetrical.”

With that in mind, not one, but two heart-shape diamonds in one ring is most certainly a treat. “Finding matching pairs takes time, as we want to ensure the shape, cleavage, and the shoulders are perfectly proportioned,” continues Goldberg. “Our heart-shape earrings and bypass rings are very special pieces due to this complexity.”

No shape says love better than a heart, and no jewel says it better than matching heart-shape diamonds surrounded by more diamonds.

Top: Bypass ring in 18k rose god with 6.05 cts. t.w. heart-shape diamonds and 0.71 ct. t.w. fancy pink diamonds, price on request

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine