Brilliant Earth is adding three showrooms in luxury malls, which marks a new type of venue for the e-tailer.
Showrooms opened during the last week of August at Roosevelt Field in Garden City, N.Y., and King of Prussia mall in the same-named Pennsylvania city. A Brilliant Earth showroom will open Sept. 14 in Westfield Galleria in Roseville, Calif.
The new locations are all on the ground floor and are the first Brilliant Earth stores in luxury malls. They bring its overall showroom total to 37.
In a statement, Brilliant Earth senior vice president of merchandising and retail expansion Kathryn Money said the company is “strategically moving into spaces with higher foot traffic and larger consumer footprints.”
Top: The new showroom in Garden City, N.Y. (photo courtesy of Brilliant Earth)
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