The Cat’s Out of the Bag at Boucheron

By Amy Elliott | September 07, 2021

Sorry no juicy industry news to share here, just Boucheron’s completely purr-fect new fine jewelry collection. (Also: cat puns.)

It’s an ode to Wladimir, the French maison’s favorite feline, who has served as a good luck charm, mascot, and muse since the OG, now departed black cat was adopted by the Boucheron family in the 1970s. It is said that he used to watch over 26 Place Vendôme, the firm’s address in Paris.

Wladimir made his first appearance in Boucheron’s Paris, vu du 26 high jewelry collection in 2019, and now lends his exquisitely chiseled feline form, intense sapphire eyes, and luxurious diamond-set Persian coat to the fine jewelry range. Included are rings, pendants, and a deluxe pearl and diamond necklace with a detachable brooch/pendant (pictured below).

Boucheron Wladimir necklace — *Wladimir, the Cat necklace in 18k gold with cultured pearls, diamonds, tanzanite, sapphire, mother-of-pearl, and quartz (pendant can also be worn as a brooch), $200,000*

In the collection lookbook, as modeled by brand ambassador Alexa Chung, Wladimir is positioned as a symbolic totem, one that projects a slinky air of sensuality, agility, independence, and the fiercest kind of femininity.

Boucheron Wladimir ring in yellow gold — *Wladimir, the Cat ring in 18k yellow and white gold with white and champagne diamonds, green agate, tsavorite, black sapphire, and pink lacquer, $75,700*

The majesty of Wladimir—and of cats in general—is expressed in the pieces that have le petit chat wearing collars of tsavorites, sapphires, or diamonds. And on some of the jewels pink lacquer is used for the tip his nose, a detail that’s paws-itively adorable!

More pieces to stalk from the collection below. Meow!

Boucheron Wladimir pendant white gold — *Wladimir, the Cat pendant in 18k white gold, with tsavorite, diamonds, green agate, black sapphire, and pink lacquer, $27,100*

Boucheron Wladimir pendant yellow gold — *Wladimir, the Cat pendant in 18k yellow and white gold with white and champagne diamonds, green agate, tsavorite, black sapphire, and pink lacquer, $25,800*

Boucheron Wladimir ring with tanzanite — *Wladimir, the Cat ring in 18k white gold with cushion-cut tanzanite, diamonds, blue sapphires, black sapphires, mother-of-pearl, and quartz, $121,000*

Top: The Wladimir, the Cat brooch—in 18k white gold with tanzanite, sapphire, mother-of-pearl, quartz, and pink lacquer—can also be worn as a pendant. Price on request; Boucheron

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