The company will now collect sales tax in the state
Blue Nile is opening a webroom in Tysons Corner Center in Tysons Corner, Va., by midsummer, the company confirmed to JCK.
Having a physical presence in Virginia means the company will have to collect sales tax in the state, says spokesperson Josh Holland. Blue Nile currently collects sales tax in Washington and New York.
The e-tailer is setting up its third shop in Virginia because “the market has been historically strong for Blue Nile, so it makes sense to expand our webroom concept to this area,” Holland says.
The new store will have the same format as the other webrooms, Holland says: “A small footprint that delivers an immersive experience, where customers can see and touch Blue Nile jewelry and receive advice from noncommissioned consultants. True to our model, overhead remains low and all transactions will continue to take place online.”
The company’s first webroom opened in Garden City, N.Y., last year. It plans to open a second in White Plains, N.Y. It has said it will open three or four webrooms this year.
Pictured: Tysons Corner Center (courtesy TysonsCornerCenter.com)
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