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Swarovski’s new jewelry collaboration with Ariana Grande (pictured) centers on the pop star–turned–Oscar nominee’s main inspirations: love, music, and Old Hollywood glamour.
The Ariana Grande x Swarovski capsule combines crystal pearls with the crystals that Swarovski is famous for, in 16 pieces including a whimsical tiara, a showstopping heart pendant, and musical-note-shaped clip earrings.
Swarovski will roll out the collection globally in its stores starting Jan. 30. It became available Jan. 28 in select stores and on the Swarovski website for those who registered for early access.
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The brand debuted the line today to the media, and to the public through a series of pop-ups, at Harrods in London, Galeries Lafayette in Paris, and the Mall of the Emirates in Dubai. Swarovski also created what it described as activations in such key cities as New York, Toyko, and Milan.
Grande, Swarovski’s brand ambassador and newly minted Academy Award nominee for her performance in Wicked, co-created the jewelry with Swarovski global creative director Giovanna Engelbert. While the actress-singer has served as the face of the brand, this is her first creative collaboration with Swarovski—and it united Grande’s exuberance with Swarovski’s joyful extravagance, Engelbert said in a statement.
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“Our starting point was music, which naturally evolved into the themes of violin keys and hearts,” Engelbert said. “My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide.
“This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director.”
Fashion photographers Mert and Marcus created the accompanying campaign—in black and white, as a nod to Old Hollywood. In many of the images, Grande seems to channel a young Audrey Hepburn with her famous ingenue energy and pixie bangs.
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“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do,” Grande said in a statement.
Jewelry is just the latest field for Grande to conquer. After acting on Nickelodeon series, she morphed into a pop music phenomenon and then became a movie star with her role in the megahit Wicked.
(Photos courtesy of Swarovski)
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