The Arctic Canadian Diamond Co. has joined the Natural Diamond Council (NDC), effective immediately.
Kristal Kaye, chief financial officer of the Canadian company, has also joined the NDC’s board of directors.
“I am delighted to welcome Arctic Canadian Diamond Co. to the NDC and Kristal to our board of directors,” said Stephen Lussier, chairman of the NDC, in a statement. “We greatly appreciate their desire to participate in the growth of the industry and we look forward to working together to expand the voice of the NDC.”
The Arctic Canadian Diamond Co. is one of the world’s largest producers and suppliers of rough diamonds to the global market. The company owns a controlling interest in the Ekati Diamond Mine as well as the Lac de Gras Diamond Project, both of which are located in Canada’s Northwest Territories. The company operates offices in both Canada and Belgium.
“When managed responsibly, natural diamonds have a meaningful impact on the communities where they are found, and we’re proud to share the story of our diamonds with consumers worldwide,” Kaye said in the same statement.
NDC members are responsible for approximately 75% of the world’s rough diamond production. The NDC provides jobs and locally sourced goods and services to communities in diamond-producing countries. The natural diamond industry itself supports the livelihood of 10 million people.
NDC members are required to commit to transparency; ethical, sustainable business practices; making a positive impact; and protecting the environment, as well as the health and well-being of their employees. The organization publishes features and trend reports to promote the natural stone to consumers.
The NDC is actively encouraging more companies to join its membership. Members have access to advertising campaigns, social media, point-of-sale collateral, education for sales professionals, NDC trend reports, and more.
Top: A rough diamond (photo courtesy of Arctic Canadian Diamond Co.)
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