Jewelry designer Anne Sisteron, who has operated a small shop hidden within a courtyard on North Canon Drive in Beverly Hills, Calif., for the last 15 years, has opened a flagship retail location on the same block. The 1,000-square-foot sidewalk-facing shop located at 440 N. Canon Drive opened June 20, with a grand opening slated for Sept. 14.
“The reason I did it is that we are experiencing growth on our website, and the retail store wasn’t living up to where we are on the site,” Sisteron tells JCK. “So I wanted to find a beautiful space. I was very lucky.”
The space features 17-foot-high ceilings—very rare in Beverly Hills. Sisteron commissioned interior designer Breegan Jane to help with the decor.
“I went very old-school,” says Sisteron. “I didn’t like the cookie-cutter, white marble, formal decor of some other jewelry stores in Beverly Hills. I feel like buying jewelry should be a thrilling fairy-tale-like adventure. I wanted it to feel like a salon.”
The store features colors Sisteron uses in all of her branding, specifically pale gray (a nod to the hand-strung pearls she created early in her career) and chartreuse (her favorite color). The designer commissioned the chinoiserie wall coverings that are adorned with images of flowers, butterflies, and peacocks. The same pattern can be found inside cardboard boxes, bags, and other branding materials. Pale gray panels frame mirrors throughout the store.
As for collections that can be found within the space, Sisteron says they’re a mix of pieces that are currently found on the website, specifically signature styles such as the Lovelock necklace and emerald, sapphire, and ruby rings.
The Danish designer, who moved to California some 20 years ago to attend the GIA, started her brand soon after she became a GIA diamond grader. Opening the flagship location is one of the highlights of her career, she says.
“The store took twice as long as I’d hoped because of the pandemic,” Sisteron explains. “But the end result is gorgeous and has even exceeded the renderings. It’s a dream come true.”
Top: Anne Sisteron, inside her flagship location in Beverly Hills (all photos courtesy of Anne Sisteron)
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