Alison Chemla, founder of fine jewelry brand Alison Lou, opened a seasonal store in the Hamptons this past summer for her popular collection, known for its innovative enamel and lucite styles.

Now the jewelry entrepreneur has debuted a permanent boutique on New York City’s Upper East Side, at 22 E. 65th St. The showroom is on the building’s fifth floor, so clients shop by appointment. But seemingly no expense was spared in its sumptuous, maximalist design and beautiful build-out. Chemla tapped good friend and interior designer Sasha Bikoff to transform the roughly 400 square feet of raw space into an elegantly quirky showroom accented with signature Alison Lou pink, lipstick red, and gold. “The walls are gold and the cases are the colors,” Chemla notes, “so the showroom feels like one of my pieces of jewelry.”

The showroom is filled with bold and witty custom and vintage furnishings, including a 1940s Venetian antique Murano mirror from Cosulich Interiors & Antiques, vintage lips-shape couch, and vintage Milo Baughman swivel chairs.

The space, which has been in the works for around a year and half, also has back offices that have become brand headquarters for Chemla and her team. “My whole office is back there, which is so much more convenient,” she says. “It feels really permanent.”

Last year, the designer’s lease came up in the Manhattan space the brand was formerly in, and Chemla began thinking, “Let’s see if we can find an office with a potential showroom involved.” Sitting down one-on-one with clients to look at pieces, particularly those in the brand’s new bridal line, I Do by Lou, is always fun, she says: “People come and sit and chat—it’s nice. I think it’s interesting to sit with people who love to buy our jewelry and see what they like. I love interacting with customers.”

Clients can schedule appointments for the showroom here.

Top: Jewelry designer Alison Chemla (right) and interior designer Sasha Bikoff in the new Alison Lou showroom in New York City (all photos courtesy of Alison Lou)

Follow Emili Vesilind on Instagram: @emilivesilind

Emili Vesilind

JCK Senior Editor