Fitbit’s been open about the fact that it’s producing its first-ever smartwatch for months—but only now are we able to see what the device will look like when it hits the shelves.

Wareable.com obtained images of the smartwatch from a source within the company who confirmed that the images are of the final product, which is set to launch this holiday season. (My guess is that the “leak” was a calculated one, to stoke excitement for the launch.)

The smartwatch, when launched, will go head-to-head with the Apple Watch, and may also see some stiff competition in the forthcoming Garmin Vivoactive 3 smartwatch.

Fitbit’s forthcoming smartwatch in images obtained Wareable

The watch–fitness tracker hybrid will come in three color variations: a silver case with a navy strap, a rose gold case with a blue strap, and a darker case with a black strap.

Fitbit isn’t revealing any details on the device’s functionality yet, but Wareable writer Hugh Langley said the smartwatch, which has two red lights where a typical heart rate sensor would be, may have a pulse oximeter for measuring oxygen levels in the blood. “It could also use red light technology to get a more accurate read on heart rate, heart rate variability, or other physiological parameters that green PPGs struggle with,” the writer opined. The watch will surely include GPS and will be waterproof to 50 meters.

Fitbit told Wareable in a statement: “We know there is a lot of interest in our entry into the smartwatch category. We don’t have news to share at this time and do not comment on rumors or speculation. We can confirm that development of our smartwatch is on track and that it will be available for the holiday season.”

(Fitbit smartwatch; images courtesy of Wareable)

Emili Vesilind

JCK Senior Editor