When we’re sussing out a new brand or designer here at JCK, Instagram is the first place we look. Not only does a feed provide a sense of a maker’s aesthetic, it also conveys their ethos. The five Luxury exhibitor accounts noted below all have a distinct point of view, but they are unified by their collective understanding that a curated Instagram presence is (arguably) more critical to a company’s success than its (inevitably more static) website. Happy scrolling!
De Beers Group
@debeersgroup
For anyone in the diamond and jewelry trade, following the world’s leading diamond company is something of a no-brainer. The De Beers feed includes helpful graphics on technical topics like a diamond’s optical properties, beguiling arrays of raw colored diamonds, and, most enticingly, breathtaking shots of the African landscapes where the company’s diamonds are mined. Going forward, much of what appears on the feed will focus on the group’s ambitious sustainability goals, including its Building Forever initiative and recently announced 2030 Sustainability Goals. When in doubt, go to the source!
Doves by Doron Paloma
@dovesjewelry
Longtime Luxury exhibitor Doron Paloma specializes in fine fashion jewelry that embodies today’s top trends—including deco-esque silhouettes, medallion-style pendants set with blue and green hard stones such as lapis and malachite, and plenty of gold paired with enamel. The Doves feed is the Instagram equivalent of an endless summer: brightly colored jewels on fetching models in settings that evoke vacation destinations (think Miami and Mykonos). Dreamy as can be!
EF Collection
@efcollection
Los Angeles–based designer Emily Faith Goldstein’s EF Collection is a go-to source for well-made, reasonably priced jewelry staples made in 14k gold and diamonds. And while her popular Instagram account (164,000-plus followers!) provides a window into her work, it also offers a glimpse of her chic lifestyle (Christian Dior slides! Dinners in Malibu! Her mini Goldendoodle Levi!) as well as her commitment to an important cause (providing resources for families of premature or sick infants through her Angels 4 Austin foundation). Style and substance in equal measure!
Lauren K
@laurenkfinejewelry
In need of a dose of fun, fabulous colored stone jewelry gorgeously framed by stunning, natural backdrops? Check out the Lauren K feed from New York–based Lauren Kessler, whose penchant for mesmerizing opals, juicy emeralds, and gumdrop-like tourmalines (styled to perfection) is bound to bring a smile to your lips. From fringe necklaces set with slices of blue-green apatite to cocktail rings that serve as pedestals for luscious watermelon tourmaline, the range of gems featured on the feed is vast, varied, and very colorful. If you scroll back far enough, you’ll come across the delightful rocks Kessler and her daughter Carly painted and placed around their Scarsdale, N.Y., neighborhood at the height of the pandemic.
Rahaminov Diamonds
@rahaminovdiamonds
The feed from Los Angeles–based Rahaminov contains a drool-worthy collection of mega-diamond jewelry in simple, elegant settings that make even the largest stones look appropriate for trips to the grocery store (the Roaring 2020s, indeed!). The posts get especially interesting during awards season, when celebrity tastemakers such as Regina King appear in their red carpet finest, dripping in Rahaminov’s rarefied rocks.
Top: Emerald danglers by Lauren K.
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