The most gorgeous e-commerce jewelry retail sites almost always have two things in common: high-quality product photography and a clean design aesthetic featuring plenty of white space. The five independently owned websites featured below have these qualities in spades, though each site clearly broadcasts its own distinctive style.
Shreve, Crump & Low
The home page for this Boston-based jeweler highlights the company’s classic good taste with a sophisticated, clutter-free design and a slideshow (aka rotator) highlighting some of its marquee brands and services, such as turning family heirlooms into art objects.
The product pages are similarly pared-down—and easily navigable—pairing splashy store photos with uniformly photographed items from each of the store’s categories.
BaubleBar
Manhattan-based online retailer BaubleBar patterned the page designs of its e-commerce site after the pages of fashion magazines. The jeweler’s fashion-forward demographic is reflected in the site’s stylish font treatments and editorial-feeling photography and product copy.
Geometric swipes of bold color add excitement—and, again, a magazine feel—to the site’s designer spotlight pages. Even a huge hot pink block of hue doesn’t compromise the sleek design.
Michael C. Fina
The home page for New York City–based jewelry and home decor retailer Michael C. Fina is particularly eye-catching, showcasing the store’s four main product categories with large, high-quality photographs teamed with no-frills headings and a small section stating the store’s mission.
The shop’s landing page for engagement rings features lush photography of product from its top-selling brands—along with product listings that not only look beautiful, but also are organized with an attention-deficit user in mind.
Broken English
Los Angeles–based indie retailer Broken English’s home page features a rotating series of photos scanned from magazines, featuring product sold in the store. The shots, which are positioned on the page to allow for lots of white space, provide high-impact imagery for zero dollars.
The site’s Events tab goes to a landing page peppered with artfully wrought virtual fliers for store events and trunk shows. Click on each thumbnail and a beautiful invite pops up. Leveraging (and collecting) great event artwork you would post on Facebook and Pinterest in a corner of your website is always a smart move.
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