Platinum - JCK

Joe Corey’s No. 1 Tip For Selling Platinum

At Day’s Jewelers in Waterville, Maine, platinum sales are up as a percentage of the retailer’s overall sales. But that should come as no...

5 Statement Styles That Say It Better In Platinum

In the spring of 2023, Lauren Harwell Godfrey joined a group of jewelry designers on a trip to Bostwana, where they toured De Beers’ main diamond...

High Contrast Engagement Rings for the Bi(color)-Curious

In the watch world, two-tone typically refers to the combination of yellow gold and steel, while in jewelry, the term usually means the pairing of...

Train Your Sales Associates To Sell Platinum In No Time

When Kevin Reilly, senior vice president of Platinum Guild International (PGI) USA, joined the organization in 2006, sales training was a much more...

5 Platinum Earrings That Are Worth The Weight

Gold has heft—that’s one of the things people love most about it—but platinum is heftier: 60% heavier than 14k gold, and 40% heavier than 18k...

Martin Katz on the Perfection of Paraiba Set in Platinum

When the red carpet jeweler Martin Katz designs high jewelry featuring paraiba tourmaline, one of his favorite gems, it only makes sense to use a...

The Platinum Hero of Patek Philippe’s Cubitus Collection

Even among non-watch lovers, it was big news. On Oct. 17, Patek Philippe, the Swiss watch industry’s premier brand, introduced its first new family...

What To Know About PGI’s New Inoveo Platinum Alloy

Way back in June, during the JCK Las Vegas show, I met up with Benny Oeyen, executive head of market development for PGMs (platinum group metals) at...