New Report Highlights Social Media Benchmarks

If you use social to drive business, it's good to know which platforms offer the most potential for success. Do you ever feel you should be getting...

Why Jewelers Stay on Social Media (Even When They Hate It)

There's something in the wind. We've been through our share of social media movements and boycotts, but lately the thing to abstain from is social...

Pinterest Announces the 2025 Pinterest Palette

Given its proclivity for predicting future trends (the annual Pinterest Predicts report is always a favorite read), Pinterest is taking the art one...

Social Media Updates: January 2025

Welcome to the first of many social media updates of 2025! Below, some news from the social apps that you might have been missed due to the holiday...

AI Is the Word: 2024 in Social Media

In previous annual recaps of the year in social media, a lot of the news seemed to be about apps popping onto the scene. Not many of them succeeded...

Picchiotti Introduces AI-Created Promotional Videos

Embracing technological advancements to highlight its innovative jewelry designs, Picchiotti has introduced an AI-generated video ad campaign for its...

Pew Report on Teens: YouTube, TikTok, IG Are Their Top Social Apps

The latest Pew research on teen social media use shows what you might expect, but the top platform cited in the survey is arguably not social media...

Pinterest Predicts 2025’s Breakout Trends

Pinterest has released its annual Pinterest Predicts report, using search data from September 2022 to August 2024 to forecast the biggest trends of...

Bluesky Is Making News (Again)

Back when Elon Musk bought Twitter and turned it into X, it felt like all social media–related news was about which app would step up and replace...

Should You Still Use Hashtags on Social Media?

Remember when social media was fairly new and everyone went hashtag-crazy? Hashtagging became such a huge phenomenon, countless best practices were...