Perfecting the Point of Sale Retail stores often suffer from a lack of thoughtful branding. When trying to cull a large group of brands together, the store itself can easily get...
5 Questions With Laura Brown of Elbee Strategic Laura Brown, former chief merchandising officer of ViewPoint sales and marketing, recently launched Elbee Strategic to focus on brands needing...
The Claim Game: How Jewelers unBLOCKed is Changing the Jewelry Insurance Business A necessary part of a high-risk business, insurance can be daunting for even the most seasoned retailers. That’s why Jewelers unBLOCKed (alongside...
Minnesota Jeweler Celebrates Valentine’s Day All Year Round Feb. 14 is traditionally a big day for jewelers, but for Ellen Hertz, owner of Max’s, located in St. Louis Park, Minn., it’s a double whammy....
Illinois Jeweler Eve J. Alfille’s Museum-Worthy Store Eve J. Alfille’s Evanston, Ill., space is a shrine to all things bejeweled. With separate rooms dedicated to different categories—gems, pearls,...
Custom Designs With A Click For Jim Tuttle, owner of Green Lake Jewelry Works in Seattle, Wash., custom fine jewelry and e-commerce are not mutually exclusive. As the brains...
Let’s Get Digital: Jewelers of America and W.R. Cobb Co. Team Up Jewelers of America recently announced an exclusive partnership with WRCobbOnline, the interactive division of W.R. Cobb Co. Providing retail...
Ross-Simons Uses Pinterest to Spark Valentine’s Day Sales Ross-Simons is evaluating the value of Pinterest. To celebrate V-Day, the Providence, R.I.–based chain has launched the “Ultimate...
Lights, Camera, Action: Fragments Nabs a Starring Role A little TV can go a long way. Just ask Christian Soriano. The fourth-season winner of Project Runway now dresses major celebrities for the red...
The Evolution of an Estate Jewelry Buying-Selling-Trading Event Just over a year ago, Kate Peterson, president and CEO of Performance Concepts, and Patti Geolat, founder and CEO of Geolat Companies, introduced...