Ads That Tell A Story (Video)
Blake Smith and Matt Guarnieri, media strategists at the Smithee Group, walk you through how to optimize your advertising for the best engagement and...
JCK Talks Trends: 2021 Gold (Video)
JCK editor-in-chief Victoria Gomelsky sits down with Mary Margaret Beaver, founder and owner of Tiny Gods, a jewelry boutique in Charlotte, N.C....
State of the Jewelry Industry Report 2021
The JCK 2021 State of the Jewelry Industry Report (a $249 value) is exclusively available for free with your JCK Pro subscription. It includes data...
From JVC: Federal Guidelines For Diamond Terminology (Video)
Many in the diamond industry are unclear about new messaging guidelines issued by the Federal Trade Commission last year, and the spread of...
How to Activate TikTok for Your Business (Video)
Watch this in-depth video to unlock TikTok for your jewelry business. TikTok experts—head of operations, account management, creative strategy, and...
JCK Talks Trends: 2021 Bridal (Video)
Bridal jewelry specialists Catherine Cason, owner and founder of Gem Breakfast; Valerie Madison, owner and founder of Valerie Madison Fine Jewelry;...
WJA Masterclass: Hiring Strong Teams (Video)
To kick off our WJA Masterclass series, Jennifer Markas, executive director of Women's Jewelry Association (WJA), speaks with Peter Smith, president...
Current Crime Trends Threatening The Industry (Video)
John Kennedy, president of Jewelers’ Security Alliance (JSA), talks with Scott Guginsky, vice president of JSA, former NYPD detective sergeant, and...
The Evolution of Content: How to Succeed With Organic Content in 2021 (Video)
Join the Smithee Group (TSG) for its second Social Media Bitesize Bootcamp to better understand how to succeed with organic content in 2021. In this...
Help Can Be on the Way & What to Do Next (Video)
Join this Bitesize Bootcamp with Bill Boyajian, founder and president of Bill Boyajian & Associates, in which he provides invaluable information,...