The Latest on TikTok as Sale Deadline Looms

April 5, the extended deadline for a sale of TikTok that would keep it operating in the U.S., is coming up fast. (more…)

What Can Jewelers Make of the Rise of the “Silver Influencer”?

The social media landscape has been experiencing a shift. Some of it is politically charged, but separately it could change our general perception of...

With TikTok’s Uncertain Future, RedNote Is Poised for Growth

TikTok's clock is ticking once more. The Chinese-owned app went dark momentarily on Jan. 19, its deadline to sell to a U.S. company, but was restored...

Social Media Updates: February 2025

Instagram Expands DM Features Direct messaging is reportedly the primary way users interact with Instagram, (more…)

New Report Highlights Social Media Benchmarks

If you use social to drive business, it's good to know which platforms offer the most potential for success. Do you ever feel you should be getting...

TikTok’s Broken Jewelry Theory Says There May Be More to a Wrecked Ring

If you love a good TikTok trend, have some fun with the “broken jewelry theory”—it's a way to give meaning to everyday accidents as well as to...

AI Is the Word: 2024 in Social Media

In previous annual recaps of the year in social media, a lot of the news seemed to be about apps popping onto the scene. Not many of them succeeded...

Pinterest Predicts 2025’s Breakout Trends

Pinterest has released its annual Pinterest Predicts report, using search data from September 2022 to August 2024 to forecast the biggest trends of...

Bluesky Is Making News (Again)

Back when Elon Musk bought Twitter and turned it into X, it felt like all social media–related news was about which app would step up and replace...

Should You Still Use Hashtags on Social Media?

Remember when social media was fairly new and everyone went hashtag-crazy? Hashtagging became such a huge phenomenon, countless best practices were...