How to Make Sense of Jewelers Block Insurance
You’re probably familiar with your auto and homeowner’s insurance policies, but what about insurance for your business? Not only can these...
How to Decorate Your Store for the Holidays
Your shop’s image and ambience are particularly crucial during the holidays. Foot traffic is at its peak, and your floor is teeming with...
How to Create the Perfect Store Scent
All the sales prowess in the world won’t make much of a difference if your store’s smell is the olfactory equivalent of an eyesore....
How to Choose the Right Property for Your Retail Store
“Location, location, location”—that enduring house-hunting tip doesn’t apply just to the residential market. Exactly where to open...
How to Make Your Store More Competitive
On any given day, hundreds of tiny elements—customer service, visual merchandising, and ambience—have to be firing perfectly, and simultaneously,...
How to Plan a Great Meeting
Keeping employees up-to-date on everything from new collections to customer service issues is critical as a jewelry retailer. Emails and...
How to Make a Mission Statement
There’s no north and south for jewelry retailers, but some direction is always helpful. As you navigate the months and years of ups and downs,...
How to Hire Staff With That Killer Sales Instinct
As a retail manager, would you ever hire someone you wouldn’t want to have anything to do with socially? If your answer is no, your sales team...
How to Create Great Store Windows
When done well, store windows serve as a welcoming public face for the brand. “Even if customers don’t come in immediately, engaging windows can...
How to Buy a 3-D Printer
The Star Trek–esque promise of conjuring objects out of thin air in some distant future remains out of reach. But 3-D printing, when...