Jewelry Retail Marketing News

5 Essential Insights About Custom Design That I Learned From Ben Bridge

Last May, I had the great fortune of returning to India for the fifth time. I fell in love with the country over the course of four work trips that...

Milton Pedraza Is on a Mission to Promote the Power of Trust

What’s one thing a fine jewelry retailer can do in the new year to improve their business? That’s easy, says Milton Pedraza, founder and CEO of...

Jared Jewelers Debuts Game-Day Ball Ring With Detroit Lions QB Jared Goff

Most football fans would be elated to own the game ball from a monumental win, and they can get at least a piece of one victorious pigskin through...

George the Jeweler on How to Win Friends and Influence Celebrities

About a decade ago, George Khalife, aka George the Jeweler, posted his first jewelry image to Instagram. A custom jeweler in Detroit, he learned...

John Hardy Unveils Fall Collection All About Laid-Back Luxury

John Hardy, the fashion jewelry brand best known for its rich Balinese heritage, is ushering in the fall 2024 season with a tightly focused...

Janet Heller Fine Jewelry Becomes an Olympic Star

Janet Heller is having her own golden moment at the Summer Olympics—the jeweler behind the now famous goat necklace worn at the Games by U.S....

1 Rough, 2 Diamonds: Kwiat‘s Mine to Shine Program Adds Up to Romance Marketing 101

Talk about a romantic story to share with future generations: Using century-old diamond knowledge and a high-tech approach, bridal jewelry specialist...

The Natural Diamond Council’s Fall Campaign Is Icy, Brilliant, and Beautiful

If there’s one thing David Kellie, CEO of the Natural Diamond Council, won’t forget about his recent trip to Canada’s Northwest Territories,...

Shane Co. Evolves Brand Statement to “Your Friend & Jeweler”

Family-owned jewelry company Shane Co. is updating its catchy marketing and advertising with a more concise brand statement, letting customers know...