Marketing

Jared Jewelers Debuts Game-Day Ball Ring With Detroit Lions QB Jared Goff

Most football fans would be elated to own the game ball from a monumental win, and they can get at least a piece of one victorious pigskin through...

George the Jeweler on How to Win Friends and Influence Celebrities

About a decade ago, George Khalife, aka George the Jeweler, posted his first jewelry image to Instagram. A custom jeweler in Detroit, he learned...

John Hardy Unveils Fall Collection All About Laid-Back Luxury

John Hardy, the fashion jewelry brand best known for its rich Balinese heritage, is ushering in the fall 2024 season with a tightly focused...

Janet Heller Fine Jewelry Becomes an Olympic Star

Janet Heller is having her own golden moment at the Summer Olympics—the jeweler behind the now famous goat necklace worn at the Games by U.S....

1 Rough, 2 Diamonds: Kwiat‘s Mine to Shine Program Adds Up to Romance Marketing 101

Talk about a romantic story to share with future generations: Using century-old diamond knowledge and a high-tech approach, bridal jewelry specialist...

The Natural Diamond Council’s Fall Campaign Is Icy, Brilliant, and Beautiful

If there’s one thing David Kellie, CEO of the Natural Diamond Council, won’t forget about his recent trip to Canada’s Northwest Territories,...

Shane Co. Evolves Brand Statement to “Your Friend & Jeweler”

Family-owned jewelry company Shane Co. is updating its catchy marketing and advertising with a more concise brand statement, letting customers know...

Platinum Born Salutes Female Leadership in New Ad Campaign

Platinum Born's Born Leaders marketing campaign, which debuted in early May, is designed to inspire women of all generations to consider platinum...

Jacquie Aiche Exposes Her Rebel Heart With Rock Star Campaign

Both the jewelry and the celeb-studded marketing campaign for Jacquie Aiche's new collection Rebel Heart exude sensual energy between two lovers and...