Luxury jeweler Harry Winston is more than a little harried this week—what with reporters calling for comment on the company’s recent lawsuit against Newburyport, Mass.–based independent jewelry store M.K. Winston, charging trademark infringement, competition, and trademark dilution.

So when I called the company asking to speak to a public relations executive (every major jewelry brand employs one) about the company’s brand new London retail salon, its second to open in legendary department store Harrods, I was stonewalled from the get-go.

“Do you have a person’s name?” asked the receptionist.

“Um, no,” I replied.

“It’s company policy not to connect anyone without a name,” she said curtly.

A brief back-and-forth ensued, but I eventually convinced her to connect me to a PR pro, who—it must be noted—was unfailingly friendly and upbeat.

But though she sent over a press release on the opening, she was unable to cook up an interviewee to talk about the 80-year-old company’s newest retail location.

What we do know is that the 631-square-foot Harrods salon is the 27th retail location for Harry Winston globally, and New York-based interior designer William Sofield—who’s created glamorous spaces for Gucci, Tom Ford, and other luxury juggernauts in the past—was charged with festooning its insides.

Inside Harry Winston’s newest London salon, located inside Harrods (photos courtesy of Harry Winston)

And of course it’s full-throttle opulent. A muted taupe-and-gray color palette complements custom-designed black lacquer and antique bronze furniture and display vitrines. While vintage floor lamps, custom crystal chandeliers, and hand-beaded silk walls backdrop the salon’s dedicated haute jewelry, watch, and bridal areas.

The store opened Aug. 10 with a collection of one-of-a-kind pieces from the brand’s Ultimate Adornments collection (its biggest collection of high-end jewelry pieces to date). Seated sales desks are available for customers, and VIPs can slip into private viewing rooms.

“As one of the great international cities, London is a key and critical part of our retail growth,” said Frédéric de Narp, president and chief executive officer of Harry Winston, in a statement.

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