Earlier this week, I posted an infographic based on a study that found 70 percent of small business owners were on Twitter. It also found that 66 percent of small business owners were spending more time on social media in 2012 compared to 2011.
JCK Marketplace manager Brittany Siminitz has been profiling the best Pinterest boards from around the jewelry industry, which inspired me to hunt through JCK’s followers on Twitter to see which jewelers were getting the most of out of their social media efforts.
Getting a message out in 140 characters is hard enough, but it’s also difficult for retailers to find a balance between offering deals and merchandise with original, fun, and shareable content. You don’t want to overload your followers’ Twitter feeds, but you want to interact with customers as much as possible, while also making sure your messages are fresh and timely.
These five jewelers are prime examples of how tweeting can help you stay connected to consumers and help your bottom line.
Dana’s Fine Jewelry
What do you want to be wearing at the #endoftheworld ? We know we’d like to go out with some bling. 😉 #mayan
— Dana’s Fine Jewelry (@NewtonJeweler) December 19, 2012
The easiest most inexpensive way to tote your jewelry when you’re on the go? Bubble wrap! Wrap, tape closed, & place in your suitcase! #tip
— Dana’s Fine Jewelry (@NewtonJeweler) December 7, 2012
Betteridge
Animals always make for great jewelry!@vancleefarpels 18k Gold, Enamel & Diamond Bulldog Pin betteridge.com/van-cleef-arpe… twitter.com/Betteridge1897…
— Betteridge (@Betteridge1897) August 10, 2012
The Value of History – A snuff box that belonged to Napoleon Bonaparte, circa 1800 betteridge.com/news/2012/08/0… twitter.com/Betteridge1897…
— Betteridge (@Betteridge1897) August 9, 2012
Garwood’s Jewelers
Looks like we’re going to beat sales records today. Guess people are happy that it isn’t the #EndofTheWorld.
— Garwood’s Jewelers (@GarwoodsJeweler) December 21, 2012
#Gifts are meant to make people happy. #Jewelry as gifts can create a lifetime of happiness by evoking emotion with each wear. #Heirloom
— Garwood’s Jewelers (@GarwoodsJeweler) December 19, 2012
Craig’s Fine Jewelry
Five golden rings! #Christmas twitter.com/CraigsGirls/st…
— Craig’s Fine Jewelry (@CraigsGirls) December 19, 2012
Congrats… we’re imagining a HUGE #pushpresent!!! RT @peoplemag Kim Kardashian and Kanye West Expecting a Child people.com/people/article… …
— Craig’s Fine Jewelry (@CraigsGirls) December 31, 2012
Hiller Jewelry
Even Lady gets an Xmas Gift! Thank you Yvonne (our pearl stringer) #xmas twitter.com/HillerJewelry/…
— Hiller Jewelry (@HillerJewelry) December 24, 2012
Our good friend/designer Diane Mazza was just showing us her new collections ! Check out some of her new pieces! yfrog.com/oek6pdwj
— Hiller Jewelry (@HillerJewelry) September 19, 2012
Follow JCK on Instagram: @jckmagazineAlso check out:
- Infographic: How Much Do Small Businesses Spend on Social Media?
- Selecting the Best Social Media Tactics for Your Store
- Pinterest Board of the Week: Titanium Jewelry’s Hearts in Love
- Why Embracing Social Media Might Mean More Sales for Jewelers
- 20 Jewelry Retailers You Should Follow on Pinterest
- Why Social Media Is Driving Shoppers to Shop Locally
- 5 Cool Jewelry Industry Blogs You Should Be Following
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