The Gemological Institute of America (GIA) has appointed marketing veteran Mark Buntz (pictured) as its senior vice president and chief marketing officer, it said in a statement released today.

He takes over from longtime chief marketing officer Kathryn Kimmel, who retired in August after 30 years with the institute.

In his new role, Buntz will lead all global marketing efforts related to the GIA brand, including the expansion of its education and instrument divisions into new markets, as well as the laboratory division’s introduction of its new Diamond Origin Report. He will also head GIA’s ongoing Four Cs consumer education campaign, which is now also touting the origin reports.

Buntz has more than 20 years’ experience in media, entertainment, and sports marketing, GIA said. He comes to the institute after four years with the TaylorMade Golf Co., where he served as vice president of global brand marketing. His LinkedIn profile also lists marketing positions with ESPN, NBCUniversal, and Hulu, and more recently with marketing companies the Competitor Group, eMaxx Partners, and AdKeeper Inc.

“Mark brings invaluable expertise with leading companies that have reached pinnacles of success in their fields,” said Susan Jacques, GIA president and chief executive officer, in a statement. “He is a proven innovator and a passionate storyteller who, with his enthusiasm and new perspective, will help advance GIA’s initiatives to connect with consumers and the gem and jewelry industry.” 

Added Buntz in the same statement: “GIA is an iconic institution with a powerful story to tell. I am thrilled to join a talented team and distinguished brand with a tradition of industry leadership and innovation. The opportunity to shape the future of the Institute together is truly exciting.”

Buntz will be based in GIA’s Carlsbad, Calif., headquarters, and will report to Jacques.

(Image courtesy of the Gemological Institute of America)

Rob Bates

JCK News Director