Texas jeweler Zoltan David, whose gems can be seen at the permanent collection at the Smithsonian National Museum in Washington, D.C., has tapped Toronto-based tech company NexTech to transform images of its jewelry on its e-commerce site into 3-D renderings. NexTech will provide 3-D product models as well as a virtual showroom store through its e-commerce platform and its ARitize app.
“We are so excited about adding new-generation 3-D model viewing to our e-commerce,” said David. “It is the next best thing to being here in our gallery. I can post multiple 2-D photos that show a ring exactly and with minute detail, but the consumer is still limited to three or four images. Now they can look at it from any vantage point. They can turn my pieces and see them from every direction and every angle.”
The designer says that customers can better see the quality of the craftsmanship before purchase using the 360-degree rotation.
“Being able to use augmented reality for visualizations and 3-D product views of precision high-quality jewelry like Zoltan David’s works of art and have it look real was no easy task,” Evan Gappelberg, chief executive officer of NexTech, relayed. “However, we now have created a totally new and proprietary technology positioning NexTech as leaders in creating high-end photo-realistic jewelry. We are very excited to be bringing our enhanced web-enabled technology to such an iconic brand and leader in its field.”
NexTech is providing the technology to Zoltan David through a monthly software licensing and delivery service.
Click here to view Zoltan David’s blue and pink sapphire ring in 3-D.
Top: Zoltan David’s 2.95 ct. blue sapphire ring, featuring 72 diamonds and 30 pink sapphires, $19,900
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