David Webb’s bold and pioneering jewelry is an easy sell, especially in this burgeoning era of maximalist jewelry design. And now it has a digital platform worthy of its splendor.

The legendary jewelry house relaunched it website, DavidWebb.com, this week, after completely rebuilding the platform to artfully bake more storytelling into its beautiful bones.

The most notable addition is a new landing page/photo gallery that, when clicked on, leads to bite-size stories detailing moments from the brand’s history and the origins and inspirations for some of the house’s most recognizable pieces.

Designed by New York–based creative lab Output, the site beautifully showcases the atelier’s DNA (the “About” tab leads to an engaging, long-form history of the brand), historical sketches, archival footage and video, and photos of legendary jewelry designs.

The final product is more a digital coffee-table book than a traditional e-commerce storefront. There are click-and-buy pages, but they’re not accessible via a traditional “Shop” tab—instead, you scroll down on the menu bar to see available collections and styles. And there’s a user-friendly Boutiques page that provides phone and email contacts for making an appointment in New York or Beverly Hills, the locations of David Webb’s two freestanding shops.

“From day one, we knew we wanted website visitors to have the opportunity to visit 942 Madison [the atelier’s physical address] from anywhere,” said Nicole Muniz, Output’s managing partner. “As we immersed ourselves in the jewelry, we quickly realized that classic e-commerce designs weren’t the right direction. Our creative challenge was expressing the house’s exceptional visual landscape, and quirky sense of style, while still enabling mobile-first, easy-to-use e-commerce.”

Top: David Webb jewelry (all images courtesy of David Webb)

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