Alison Lou, the New York City–based jewelry brand known for its playful, vibrantly colored fine jewelry, has launched the second installment of its diffusion collection, Loucite by Alison Lou.
The eight-piece series, dubbed the Neon collection, is composed of five medium hoop earring styles—and cuff bracelets (a new item for the brand) that come in three sizes—small, medium, and large.
The offering of different sizes for cuff bracelets is forward-thinking—the widths of women’s wrists and forearms can vary significantly, after all.
Alison Chemla, Alison Lou creative director and designer, was similarly maverick in her choice of brand ambassador for the latest Loucite campaign.
Chemla tapped supermodel Emily Ratajkowski for the initial launch of Loucite, but recruited curvy model Paloma Elsesser to rep the Neon series.
Elsesser, who’s signed with IMG models and has 177,000 Instagram followers, is part of a wave of up-and-coming plus-size models who are helping to usher size inclusivity into the fashion industry—and our wider culture.
“I’ve known Paloma for a while and have wanted to work with her, but I just wanted the right project to do that with. I felt like she would perfectly embody the neon Loucites—and she did!” says Chemla.
Loucite jelly hoops retail for $145 per pair, and cuffs are available in “curated sets of three” for $265.
Tracee Ellis Ross wore a pair of Neon Loucite hoops with one of her many ensembles while hosting the American Music Awards on Tuesday.
The designer says the plan for Loucite was always “to do more colors. It just happened that we chose to do neons around the same time that these colors were popping up on the runway.”
To spur Loucite’s collectibility, presumably, the brand has stopped the production and sales of the first Loucite launch—and will repeat that model with every subsequent Loucite release.
The Neon Loucite collection is available now on alisonlou.com and at the brand’s flagship location (20 E. 69th St.) in New York City.
Top: Paloma Elsesser modeling Loucite earrings (all images courtesy of Alison Lou)
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