Insurance company Jewelers Mutual has announced a new program available to retail jewelers throughout the United States, called the JM Care Plan. Featuring both jewelry and watch plans to select from, the program covers damage from normal wear and tear, providing benefits not typically included in a manufacturer’s warranty.

“We’re thrilled to bring this exciting opportunity to jewelry and watch retailers across the country,” said Mark Devereaux, vice president of sales for Jewelers Mutual Group. “After listening to our independent jewelers who wanted to offer a care plan to differentiate their business and remain competitive with national chain jewelers, we’re confident the introduction of JM Care Plan fulfills their unmet needs.”

Under the new plan, repair and replacement benefits are provided via retailers to their customers, helping to keep their purchases in “like-new condition,” according to a press release. The company hopes to help retailers retain business while giving customers efficient and convenient means of service and repair. “Peace of mind is priceless,” continued Devereaux in a press release. “When damage happens, the last thing we want jewelers or their customers to worry about is how to replace an item. It pays to have a set plan that can help generate additional revenue while helping customers purchase and protect their jewelry with confidence.”

For more information, visit jmcareplan.com.

Brittany Siminitz

JCK Contributing Editor