One of life’s greatest pleasures is when two of your deepest loves or interests combine. For me, this recent collision involves two things that occupy much of my time and thought: jewelry and the Disney parks. No, it’s not Pandora’s ever-growing collection of Disney charms. Rather, this involves one very hot color, and it isn’t Pantone’s Color of the Year: It’s rose gold.
https://www.instagram.com/p/BfR4PbaHyNY/
(via @disneystyle)
I’m talking rose gold souvenir shirts, rose gold Mickey (or, I guess Minnie) ears, rose gold cupcakes—even rose gold churros. What prompted this obsession with the silky, satiny pink hue? I can’t be sure, but guests are going absolutely bonkers for it.
You can’t move fast enough to get your hands on one of these t-shirts, called spirit jerseys (seriously, I’ve tried, sigh). The rose gold cupcakes are all over Instagram (they really are cute).
I suspect the company has taken the success of its rose gold Minnie Ears sales and run with it—even I can admit that the powers that be at Disney are experts at spotting a tiny trend and squeezing every possible ounce of profit from it by taking it in every imaginable marketing and merchandising direction. In this case, it’s been applied to a number of highly profitable elements throughout its theme parks. I’m onto them, I know what they’re doing, but I’m a sucker for their games, anyway.
And so it’s left to us shameless Disney fans to get full-on involved in the rose gold rush, because it’s fun as hell to wear rose-colored glasses anytime and anywhere, but especially on a magical vacation. As for me, I’d like to up the ante by tacking on some rose gold jewelry.
Grand Estates ring in 18k rose gold with 0.6 ct. t.w. diamonds, $3,075; MARS Fine Jewelry
Bracelet in 14k rose gold with 0.56 ct. t.w. diamonds, $2,700; Shy Creation
Pendant in 14k rose gold with diamonds, $7,943; Effy
Clover ring in 18k rose gold with 0.39 ct. t.w. diamonds, $2,375; Parade Design
Sun earrings in 18k rose gold with 0.32 ct. t.w. diamonds, $1,620; Djula
Convex ring in 18k rose gold, $2,125; Dana Bronfman
Adjustable bracelets in rose gold with diamonds, price upon request; Variety Gem
Golden Gate ring in 18k rose gold with diamonds, price upon request; Roberto Coin
Irene earrings in rose gold with diamonds, $8,500; Gilan
Why should you care? Well, if Disney tells us anything, it’s either that it’s responsible for a number of market trends, or at the very least, really good at capitalizing on them, so if you thought rose gold was popular before, this further solidifies and even amplifies that fact. So while I wait for my spirit jersey to come back in stock (will it ever?), stock up on these rose gold jewels, stat.
Petite ribbon bracelet in 18k rose gold, $3,400; M. Spalten
Serpent Pair No. 01 ring set in 14k rose gold with champagne diamond and 0.18 ct. t.w. black diamonds, $1,975; Anna Sheffield
Milanese 37mm watch in rose gold-plated stainless steel, $125; Nixon
Pavé bird earrings in 14k rose gold with 0.21 ct. t.w. diamonds, $635; Andrea Groussman
Stellaluna band in 18k rose gold with 0.05 ct. t.w. champagne diamonds, $700; Nostalzia
Matchstick earring in 14k rose gold with 0.12 ct. t.w. black diamonds, $825; Smith + Mara
Milky hexagonal ring in rose gold with diamonds, $6,000; Polly Wales
Cascade Fireworks earrings in 18k rose gold with 0.06 ct. t.w. diamonds, $1,550; Suzanne Kalan
Anni cigar band in 14k rose gold with 0.55 ct. t.w. diamonds, $3,450; Selin Kent
Itty Bitty dangling star hoop earrings in 14k rose gold, $350; Zoë Chicco
Love bracelet in 18k rose gold with 0.69 ct. t.w. diamonds, price upon request; Spallanzani
Danthal band in 14k rose gold with 0.36 ct. t.w. full and rose-cut diamonds, $950; Vivaan
(Top image: cuff bracelet in rose gold-plated sterling silver, $535; Breuning)
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
