McWeeny is one of the original cofounders of the online retailer

Rue La La, the online luxury retailer, has named Mark McWeeny, one of the original founders of the company, CEO.

McWeeny, who has previously served as the chief financial officer, chief marketing officer, and president of new ventures, replaces Steve Davis in a planned succession.

“I’m grateful to Steve for being an incredible partner for 16 years and for positioning Rue for success as we embark on our future. These moves are a natural next step in the evolution of the brand,” said chairman Michael Rubin in a statement. “I have worked with Mark since 2009, and I couldn’t be more excited for him to drive the company forward as CEO in our next chapter. Mark’s experience and passion for the business make him the perfect successor.”

McWeeny added: “I’m thrilled to continue the success of the last several years. After a profitable 2015, we will focus on driving innovation, capitalizing on our mobile leadership, cultivating additional strong brand relationships, and creating deeper consumer engagement into the future.”

It was also announced that Mark Weinberg and Lisa Rhodes, both executive team members, will move into expanded roles, Weinberg as chief financial officer and chief executive officer, and Rhodes, who serves as president, as a member of the board of directors.

JCK