ADOLF JEWELERS NAMED MARKETER OF THE YEAR

Ronald Adolf of Adolf Jewelers of Richmond, Va., recently was named 1996 Richmond Area Marketer of the Year.

The award was presented by the Richmond Chapter of the American Marketing Association, which cited Adolf’s creative marketing strategy. The slogan “Relax, we’ll make you happy” and the store’s marketing program distinguish the single-location business from a glut of other stores by “creating an atmosphere of ease and personal attention,” said AMA.

The marketing program is credited with boosting Adolf Jewelers’ sales 30% in 1995.

OPENINGS

Cartier’s San Francisco store opened after a redesign which replicates the look of Cartier’s stores on Rodeo Drive in Beverly Hills, Michigan Avenue in Chicago, and in London and Paris. The House of Cartier has operated in San Francisco for 12 years. Cartier operates 153 stores around the world, including 21 in the United States.

Fink’s Jewelers opened its Jefferson Street Salon in Roanoke, Va., in May. The renovated building also houses Fink’s accounting, buying and advertising offices. The company operates six additional stores across Virginia and four Garibaldi and Bruns stores in Charlotte and Raleigh, N.C.

Charles M. Yater & Sons of Dallas, Tex., was to move into a new custom-designed, million-dollar jewelry showroom and manufacturing facility in July. Customers in the new store, located in University Park, Tex., can watch the jewelry manufacturing operations from the showroom. Owner Charles Yater runs the store with his wife Bobbie and sons Mark and Greg.