S.A. KITSINIAN OPENS NEW OFFICE

S.A. Kitsinian, manufacturers and importers of karat gold jewelry, has opened an East Coast showroom. The office is located on Philadelphia’s Jewelers Row at 811-813 Sansom St., Philadelphia, PA 19107; (888) 821-2371 or (215) 629-5520.

Harry Hochman, vice president of marketing, will be based at the new showroom.

OTC’s SILVER RESISTS TARNISHING

OTC International’s new sterling silver product lines, Sterling Shield and Knight Silver, involve a process that renders the product resistant to tarnishing, according to the company. Sterling Shield has a traditional lustrous white sheen. Knight Silver has a fashion-forward gray-white luster comparable to the look of titanium.

OTC International Ltd., 31-00 47th Ave., Fifth Floor, Long Island City, NY 11101; (718) 391-7483, fax (718) 391-7575.

EAR CHARMS PROVIDE NON-PIERCED OPTION

Ear Charms, an earring style that does not involve piercing, made its East Coast wholesale debut at the recent Buyers Market of American Craft in Philadelphia.

Created 17 years ago by Sandra Callisto, who fainted during an ear-piercing attempt as a teen, the charms can provide the look of multiple earrings without adding holes or using clips or pressure. Designs include multiple strands that hug the edge of the ear and cascade down to the lobe. Some styles feature strands capped by cubic zirconias or genuine cultured pearls. The hand-fabricated Ear Charms feature 14k wire or sterling silver wire with 24k royal gold vermeil overlay. The principle is that the cartilage areas of the ear can comfortably hold more weight than the lobe.

Ear Charms Inc., 1855 Laguna Canyon Rd., Laguna Beach, CA 92651; (949) 494-4147, fax (949) 376-0205.

SUBERI BROS. PROMOTES GABRIELLE DIAMONDS

Suberi Bros., New York, has launched a marketing campaign for Gabrielle Diamonds. The five-part program encompasses television commercials, a consumer video, fall advertising opportunities in consumer magazines, in-store display merchandise, and a Web site with direct links to retailers’ sites.

The TV spots, 30 seconds and 10 seconds long, begin with a shot of Gabi Tolkowsky and feature the Gabrielle diamond. The video, The Tolkowsky Legend, features Tolkowsky’s work and challenges in diamond cutting, along with demonstrations and footage of famous diamonds he has cut.

ULTRONICS RECEIVES ISO CERTIFICATION

Ultronics, a Mahwah, N.J., manufacturer of ultrasonic cleaning systems, solutions, and infection-control products, has received ISO 9001 certification. The designation guarantees consistency in design, manufacturing, and overall customer service and satisfaction for the company’s entire product line.