JCK ProPak Postcard Decks
Your direct connection to an audience of over 25,000 buyers in the jewelry industry
Mailed three times a year, the JCK ProPak Postcard Decks reach retailers at the perfect time—
before and after the JCK Orlando and Las Vegas Shows.
The January Mailing—JCK Pre-Show Promotion
The first ProPak Postcard Deck will be mailed in January to all JCK retail and wholesale subscribers combined with the JCK Las Vegas 2000 buyer list and the pre-registered attendee list of the JCK Orlando Show. It’s timed perfectly for pre-Orlando Show promotion. Buyers use this package to evaluate products and to choose which exhibitors they plan to visit in Orlando.
The April Mailing—Orlando Follow-up/Las Vegas Pre-Show Promotion
The April ProPak Postcard Deck will be mailed to all JCK retail and wholesale subscribers as well as buyer attendees at the JCK Orlando Show and pre-registered attendees at the JCK Las Vegas Show. Use it as a follow-up reminder to the JCK Orlando Show and/or position your company and products for the upcoming JCK Las Vegas Show.
The August Mailing—After the Show Follow-Up
The third ProPak Postcard Deck is mailed in August to all JCK retail and wholesale subscribers as well as buyer attendees at the JCK Las Vegas Show. Timed to reach retailers immediately after they have returned from the Las Vegas Show, the postcards act as a follow-up or reminder of some of the thousands of products they saw at Vegas.
Get Your Product in the Spotlight!
The objective of JCK’s ProPak Postcard Deck is to generate sales leads … and that it does. Your postcard in ProPak makes it easy for buyers to contact you or place an order. Make certain your product is positioned in front of these high-powered active jewelry buyers as they plan their spring, fall and holiday purchases.
Postcards are printed jumbo size on glossy paper stock for maximum impact.
| B&W Rates | 2/C Rates | 4/C Rates | |
| One Card | $1,970 | $2,220 | $2,700 |
| Two Cards | 1,770 | 2,000 | 2,430 |
| Three Cards | 1,575 | 1,776 | 2,160 |
Agency commission 10% for postcards.
Mechanical Requirements:
Camera-ready art in finished mechanical form, repro proofs, positives or negatives must be supplied. Either line or halftone art can be used. Negatives up to 133-line are acceptable with a maximum density of 85%. For 4-color, provide one-piece composite negatives per color, right reading emulsion down, plus color key or progressive proofs. Photographs may be supplied oversize to be reduced and inserted into artwork.
Trim size is 5 1/2″ x 7″. No bleeds allowed. Type and art must be 3/16″ from all edges. If artwork is supplied larger, it will be
reduced to within these specifications. Mechanical must include both sides of the card. For direct responses, use regulation
postal service format and your first-class permit number.
Modification to finished art, typesetting, conversion to negative, or any other production work will be subject to additional charges.
To participate in the ProPak Postcard Decks, contact your local sales rep or Bobbie Hamburg at (610) 205-1118.
Mailing Instructions
Send orders and finished artwork to:
JCK ProPak Postcard Decks,
Ad Production
Valley Forge Park Place
1018 W. 9th Avenue, 3rd floor
King of Prussia, PA 19406
| Closing Dates | Ad Close | Material Due |
| January | 11/15/00 | 11/22/00 |
| April | 3/9/01 | 3/13/01 |
| August | 7/10/01 | 7/20/01 |
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