Rochester Diamonds Inc. has introduced an exclusive triple certification program. All diamonds above .45 cts. will be accompanied by a Gemological Institute of America or European Gemological Certificate, a Gemprint Scan Certificate, and the RDI Diamond Report, which provides a thorough analysis of cut grades and appraised value and reconfirms the characteristics as represented by GIA or EGL.

In addition, Rochester Diamonds’ new Web site (www.rochesterdiamonds.com) is updated daily. By spring of this year, every diamond on every site linked to Rochester Diamonds Inc. will be “live,” and instant changes will be made as soon as a diamond is added or sold from the wholesale inventory.

For more information, contact Rochester Diamonds Inc., 3101 W. Ridge Rd, Suite 201, Rochester, NY 14626; (800) 874-8768; fax (716) 225-3391.