Eurotime Corp. of New Rochelle, N.Y., has acquired U.S. distribution of the Swiss watch brand Alfex, which formerly was handled by the Swiss Watch Corp., New York City. The changeover, effective May 6, was “seamless,” says Eurotime president Daniel Bogue, “because all the people who have been associated with Alfex for the past four years [Bogue and his staff] remain the same. Jewelers will see the same faces and hear the same voices on the phone.”

Eurotime will distribute Alfex in the United States, Canada, and the Caribbean. Eurotime’s first trade show presentation of Alfex was at The JCK Show-Las Vegas (June 1-5), where its new “Moments” jewelry line was introduced to the U.S. market.

Alfex’s new U.S. address is Eurotime/Alfex, 145 Hugenot St., Suite 140, New Rochelle, NY 10801; (914) 235-6261, e-mail: eurotime@msn.com.