Premier Gem Corporation of New York, a Diamond Trading Company (DTC) sightholder, has partnered with Italian jewelry manufacturer Luca Carati to create a new collection called Insieme. The collection will initially concentrate on a line of engagement rings and wedding bands designed and crafted by Luca Carati in Valenza, Italy, and will carry branded Premier Gem Collection diamonds.

The Insieme consumer awareness campaign began with the June issue of Town & Country magazine and will continue throughout 2001 in other national and international publications.