The New York-based trade group Jewelers of America has released two new publications to assist jewelers with store promotions. Using JA Resources to Promote Your Store is a new guide that teaches jewelers how to promote themselves in local communities, through sample press releases and more. The Summary of Products and Services is an at-a-glance listing of all of JA’s offerings in the areas of education, certification, marketing, and member savings. To obtain your copies, find out more about JA, or become a member, call (800) 223-0673 or visit www.jewelers.org.