The Yehuda Diamond Company, New York, has launched a new Web site, www.Yehuda.com, designed to generate additional business for retailers. Consumers who visit the site can learn about the clarity enhancement process and see a list of thousands of loose diamonds, stud earrings, pendants, diamond bracelets, and specialty items. Users may choose two items and e-mail their requests to Yehuda, which then locates the Yehuda retail dealer closest to the consumer. Yehuda faxes the pertinent information to the retailer, who sets up an appointment with the consumer to see the merchandise. Yehuda ships the merchandise to the retail location. Retailers with Internet access can browse the site with the customer to help them select specific items to be shipped.

Yehuda Diamond Company, 580 Fifth Ave., Suite 521, New York, NY 10036; (800) YEHUDA-T, (212) 221-5985, www.yehuda.com.