The Diamond Promotion Service, in partnership with JCK magazine, has announced a competition to challenge U.S. diamond manufacturers and designers to create new designs of diamond right-hand rings. The purpose of the competition is to generate designs that will capture the attention of retailers and ultimately help build diamond sales.

Winners will be announced just prior to The JCK Show ~ Las Vegas to ensure maximum exposure at the show and draw retailers to the winners’ booths.

The A Diamond is Forever “Women of the World” advertising campaign was launched in September 2003. Since then, consumers have embraced the concept of buying diamonds for their right hands and are seeking designs that suit their individual styles. This competition is intended help to spur new design ideas and incremental sales at the diamond counter.

Winners will be feted at a special awards ceremony during The JCK Show ~ Las Vegas, and their designs will be featured in JCK magazine and on both the JCK and DPS Web sites. Their pieces will be on display at The JCK Show, with editors from both consumer and trade press invited to the awards event.

A panel of judges selected the winning designs based on the quality of the design in relation to current fashion influence. The innovative use of both new and traditional materials—as well as originality, wearability, and salability—also was considered. The formal awards ceremony will take place Friday, June 4 at The JCK Show ~ Las Vegas.