Jewelers of America (JA) named David N. Lafleur as its new vice president, effective November 29, 2004.

As JA vice president, Lafleur will run the association’s day-to-day operations. He will also manage the continued development and implementation of JA’s educational projects, certification programs, marketing initiatives, and money-saving member benefits.

Most recently, Lafleur has served as chief financial officer and director of finance and administration for the College Art Association (CAA), the preeminent nonprofit association for art historians and visual arts professionals, with a membership of more than 14,000 individuals and 2,000 institutions. There, he was responsible for the development and supervision of budgeting, accounting, financial reporting, cash management, member services, information technology, insurance, employee benefits, and contracts.

Lafleur has substantial experience in the jewelry industry, having worked for Manufacturing Jewelers and Suppliers of America (MJSA) from 1987 to 1996. He began at MJSA as director of finance and administration, moved on to become director of operations, and later served as MJSA vice president. In the latter position, Lafleur worked with the board of directors and MJSA staff to plan and implement strategic initiatives, operated as publishing director of AJM magazine, and was involved in MJSA’s local and national government relations activities.

Prior to his tenure at CAA, Lafleur worked for a number of non-profit organizations in New York City, including four years as director of finance and administration at International Swaps and Derivatives Association Inc., a worldwide nonprofit trade association in the financial industry.

Lafleur succeeds David L. Rocha, who resigned his position at JA in October to become Executive Director of Jewelers For Children.