There is a move afoot to name 47th Street in New York City “William Goldberg Way,” after the charismatic former Diamond Dealers Club president and cutter who died suddenly in 2003.

William Goldberg’s son Saul Goldberg, who now heads his father’s company, says many local and industry politicians have lined up behind the bid. “Things are looking good,” he says. “Now we just have to go through all the politics.”

William Goldberg was unusually high-profile for a diamond dealer, appearing frequently on shows like 60 Minutes and in the press. “I truly feel that my father was the personification of our industry,” Saul Goldberg says.