While most everyone is sticking with the traditional Kashmir, Ceylon, Brazil, and Burma monikers for colored gems, the Gübelin jewelry firm in Lucerne, Switzerland, wants to capture the mystique of the spice island Madagascar, famous for its cloves, vanilla, cinnamon, and pepper as well as coffee and cocoa.

Madagascar, one of the largest producers of gem materials in the world, is known for its beryls (aquamarine and emerald), corundums (sapphire and ruby), quartzes (agate, citrine, and onyx), garnets, opals, topazes, and tourmalines.

Clients of the Gübelin Workshops can create their own Madagascar line. For information, visit www.gubelin.ch.