The World Jewelry Center has released a new artist’s rendering of the 50-plus story tower that will be the focal point of the new international marketplace for the gem and jewelry industry in Las Vegas.

The WJC trade tower, designed by Altoon + Porter Architects, LLP, will contain office condominiums of more than 700,000 square feet and owned by several hundred companies from around the globe. WJC businesses will have access to grading labs, an educational center, meeting facilities, and exhibition space. There will also be banking facilities, an advanced security system, restaurants, an exclusive private club, and fitness facilities.

The top floors will be reserved for some 90 “ultra-luxury” residential condominiums with a dedicated elevator system. Condominium owners will have a complete array of services available to them in a high-security living-working environment.

“With over 100 companies having already reserved their space, the office tower is rapidly being filled with many of the industry’s leading companies in every sector of the trade,” said WJC managing director Bill Boyajian. “It will not only be one of the world’s most iconic buildings, but also one of the industry’s most important.”

Robert Zarnegin, founder, president, and chief executive officer of Probity International Corp. is developing the project.

JCK