InStore magazine said Wednesday that it will launch The InStore Show, to be held April 19 – 21, 2009 at Chicago’s Navy Pier. 

The three-day national-level event is expected to draw approximately 400 booths and will offer special educational opportunities aimed at addressing the most essential purchasing, marketing, and management questions independent jewelers face today.

“Chicago’s Navy Pier is a breathtaking venue that really captures the spirit and excitement of our show,” said Dan Kisch, InStore publisher. “Not only are there more than 3,100 independent jewelry stores within a 350-mile radius of Chicago, but no jeweler in the country is more than a three-and-a-half hour flight away from our event.” 

The trade show is being directed by Jim Reed, who has more than 25 years of trade show experience. From 1992 to 1998, Reed was a top manager for JCK’s Las Vegas and Orlando events. Then from 1998 to 2001, he organized Professional Jeweler’s trade events.

In addition to national-level buying opportunities, the show will offer peer-to-peer networking programs and a range of on-floor “attractions”—including a planned actual working replica of a jewelry store aimed at showing jewelers how to organize their own stores and display cases for maximum sales.

JCK