Forevermark has launched a consumer Web site that the brand calls a “veritable mine of information on these most precious of gemstones.”

The Web site, www.Forevermark.com, hosts a Forevermark story video. It offers a preview of three key strands from Forevermark launch advertising campaign—Quality, Precious Moments, and My Diamond—which will start appearing from this month in Chinese titles.

Users can watch renowned photographer Mikael Janssen at work shooting models Raquel Zimmerman, Coco Rocha, Maryna Linchuk, Agente Hegelund, and Alexandra Tomlinson in New York City.

“All activities on the brand will be reflected on the website in the most immersive and interactive way possible,” said Francois Delage, Forevermark, chief executive officer

Dominic Brand, Worldwide Marketing Director Forevermark, added, that the Web site will continue to evolve. “For instance, we will shortly be adding individual homepages for each of our jewelry partners—aso that they can showcase their Forevermark jewelry designs and give store location and event details.”

Further immediate plans include a flash version of the Web site and more videos.

JCK