The Forevermark diamond brand introduced the Forevermark Precious Collection at the Landmark Central, Hong Kong, on Tuesday.

“Behind every Forevermark diamond is a precious story. Since the beginning of time, diamonds have inspired countless myths, tales and legends,” said Francois Delage, Forevermark chief executive officer said at the event. “In today’s world, this maybe a story of personal celebration, love pledged, a commitment made, the arrival of a child into the world, an anniversary, enduring love or of a triumph at work. Whatever the story, it will always be one that is intensely personal and always unique—no two stories are the same—just as no two Forevermark diamonds are the same.”

To celebrate and explore this symbiotic relationship between diamonds and stories, Forevermark invited a number of internationally renowned designers and authors to be inspired by “Precious.” The jewelry line showcases each individual’s personal interpretation of “Precious” whether in beautiful Forevermark diamonds or in words.

The Forevermark Precious Collection includes jewelry designs by the supermodel Alek Wek, graphic designer Alan Chan, jewelry designer Bao Bao Wan, fashion designer Barney Cheng, jewelry designer Cindy Chao, artist and designer Jiang Qiong Er, fashion modernist Limi Yamamoto, Oscars jewelry designer Mona Mehta, and couturier Tarun Tahiliani.

Forevermark says its collection “reflects today’s cultural diversity and cross-fertilization of beliefs and customs. In this way they also represent the global aspiration of Forevermark and at the same time underline the universal appeal and international language of the diamond, with its subtly different meanings and messages for each civilization, cultural group, and individual.”

The Precious stories are contributed by literary giants such as Alexander McCall Smith – creator of the No. 1 Ladies Detective Agency series; writer, academic and presenter, Chang Man Chuan; award-winning author and poet, Chitra Banerjee Divakaruni; Naoki prize winner, Mariko Hayashi; travel writer, Paul Theroux; and bestselling novelist Philippa Gregory. Each story is particularly individual and unique in the way in which it interprets the jewelry line.

JCK