How does your store create an innovative, state of the art jewelry store shopping experience that targets your local demographic area and repeat customers? What do you learn from visiting other jewelry stores about how to improve your approach to visual merchandising? How do you find other fine jewelry stores deliver a luxury experience to shoppers? What inspiration have you gained from trips around your region, country or international visits to other jewelry stores? What inspiration have you felt to create a spectacular shopping and fashion accessory jewelry experience for your customers?

How does your store provide a jewelry shopping experience that pushes the concept of a one stop jewelry shopping destination? What prompts shoppers to identify your store as their preferred destination when shopping for jewelry? How does your store create excitement and engage loyal repeat customers and first time shoppers from the time they enter the store until they exit? How would your customers describe your store as a place where they can discover new and exciting merchandise every time they enter the store?

How does management innovatively integrate approaches to advertising, marketing, sales and visual merchandising? What sort of innovation is reflected in your in-store visual displays and store window decorations? Innovative style in store merchandising is a powerful means to enhance the company’s image, merchandise and brand.

JCK